Search Engine Optimization
Keyword research, on-page optimization, technical SEO review, content optimization and link-building strategy focused on sustainable visibility.
Digital marketing & SEO
I turn digital attention into business growth.
I’m Charity Nkonyedi, a digital marketing specialist helping brands improve visibility, grow audiences and turn stronger strategy into measurable online results.
+265.5%
audience growth in a selected personal-brand engagement
Strategy + execution
SEO · Social · Paid media · Content · Web
About me
Marketing built around connection, clarity and evidence.
I’m a digital marketing specialist and SEO consultant based in Lagos, Nigeria. My work sits at the intersection of strategy, content, search visibility, paid media and the web experiences that support them.
I approach digital marketing as more than a collection of channels. The goal is to understand the audience, choose the right message and distribution strategy, measure what happens next, and keep improving from the evidence.
Think strategicallyStart with the audience and business objective.
Execute clearlyTranslate strategy into useful, consistent campaigns.
Measure honestlyUse performance signals to refine the next move.
Expertise
Capabilities for building a stronger digital presence.
I work across the channels that shape how a brand gets found, understood and chosen online.
Social Media Strategy
Content direction, platform-native writing, personal-brand positioning, content pipelines and audience-focused community growth.
Paid Media
Google Ads and social advertising strategy, audience targeting, ad copy, campaign structure, testing and performance optimization.
Content Marketing
Useful, audience-aware content that supports authority, discovery, engagement and conversion across the customer journey.
Email & Lifecycle Marketing
Campaign planning, message development and lifecycle thinking designed to keep the relationship moving beyond the first click.
Web & WordPress
Responsive marketing websites and content-led web experiences that support credibility, discoverability and campaign conversion.
Google AdsMeta AdsGoogle AnalyticsSearch ConsoleWordPressKeyword ResearchContent StrategySocial AnalyticsSEO Audits
Selected work
Case studies with the work and outcome connected.
A closer look at selected projects across social media, search, paid campaigns and web development.
Social Media Management
Growing Cyril Gupta’s personal-brand audience
Managed an ongoing content and positioning system across X, LinkedIn and Threads, turning expertise in technology and entrepreneurship into consistent audience-facing content.
View case study details
The objective
Build a stronger and more consistent personal-brand presence, increase visibility and grow an audience around relevant expertise.
What I did
- Developed content ideas aligned with expertise and personal-brand positioning.
- Turned knowledge and experiences into posts and threads with stronger hooks and useful insights.
- Adapted content to each platform instead of simply reposting the same material everywhere.
- Monitored audience response and used engagement patterns to refine content direction.
Result
The X audience grew from 1,747 followers to 6,385 over the one-year period: 4,638 followers added and 265.5% audience growth.
SEO
Improving search ranking and qualified traffic for Itfits
A search-focused engagement combining keyword research, content optimization, technical review, backlink building and performance monitoring.
View case study details
Approach
- Researched relevant search terms with attention to intent, volume and competition.
- Optimized existing content, title tags, meta descriptions and heading structure.
- Reviewed technical issues affecting crawling, indexing, speed and mobile usability.
- Built relevant backlinks and monitored keyword and traffic movement.
Outcome
The portfolio records a substantial increase in relevant search ranking and website traffic, translating into more qualified leads and business growth.
Paid Media
Google Ads campaign for Heritage Fashion Hub
Campaign planning centered on relevant keywords, clearer ad copy, landing-page alignment and continuous optimization for qualified traffic and conversions.
View case study details
Campaign work
- Researched search terms relevant to the target audience.
- Developed ad copy with clearer product value and calls to action.
- Aligned landing pages to the campaign journey.
- Monitored campaign performance and adjusted bids and targeting.
Results
The campaign recorded a 30% increase in site traffic, a 25% increase in sales and a 15% increase in search and social visibility signals.
Web Development & Design
A clearer digital home for African XR
Designed and developed a responsive WordPress website intended to present African XR’s immersive-technology work and make content easier for the team to maintain.
View case study details
What the build focused on
- A responsive interface across desktop, tablet and mobile.
- WordPress content management so the team can update core site content.
- A project showcase for XR work and supporting media.
- Clearer calls to action and foundational search optimization.
The finished site gave African XR a responsive, maintainable platform for presenting its work and guiding potential collaborators toward the next action.
How I work
From marketing problem to learning loop.
Diagnose
Clarify the audience, objective, current performance and constraints before choosing tactics.
Plan
Build the channel, content and measurement approach around the actual business goal.
Execute
Launch with clear messaging, consistent delivery and platform-appropriate creative decisions.
Improve
Read the performance signals, identify what matters and refine the next cycle.
Client feedback
What collaborators have said about the work.
Selected feedback from people I have collaborated with on digital projects.
Her expertise and professionalism are unmatched. The work contributed to a significant increase in website traffic and conversions.
Stephanie OforCEO, Close2mi App
Her attention to detail and innovative ideas transformed our online presence. Our social media engagement grew and so did our online community.
Mark AnthonyProject Manager, PSM Foundation
I had the pleasure of collaborating with Charity on a digital marketing project. Her creativity, professionalism and ability to deliver results exceeded my expectations.
Sanjida EmaProduct Manager, Akani & Sons Limited
Insights
A cleaner home for marketing thinking.
Short, practical perspectives on search, digital growth and building a stronger online presence.
When hiring an SEO expert becomes a no-brainer
Visibility, qualified traffic, algorithm change and the point at which DIY SEO begins to cost more than specialist help.
Read insight →How digital marketing can create leverage for startups
A practical look at audience definition, online presence, social media, SEO, content and measurement for early-stage teams.
Read insight →Off-page SEO techniques that build website authority
How backlinks, relevant collaborations, directories, social activity and measurement fit into a durable authority strategy.
Read insight →
Get in touch
Have a marketing problem worth solving?
Tell me what you are trying to achieve and where the current bottleneck is.